Full length power cord rewinds inside dryer for safe tidy storage at the touch of a button. 2000W high performance motor gives powerful airflow for ultra fast drying. Ceramic. Ionic conditioning for frizz-free shine. Heat balancing ceramic technology. 3 heat / 2 speed settings plus cool shot. Removable rear filter for easy cleaning. Slim concentrator nozzle. Manufacturer's 3 year guarantee.